Jack Links Jerky Chew – How do you eat it?

I recently tried some (Original flavor)  Jack Link’s Jerky chew/shredded beef jerky and it was quite a strange experience. Small round container with shredded meat inside. After taking the lid off, I was confused on how to use the product. I ended up and chewing small spoonfuls (for neatness)  of it for a little bit before gulping it down. It had the some flavor but lacked an enjoyable texture. Any details as to “How To” eat this thing properly would be great.

I definitely prefer the regular beef jerky form over this shredded version.

Additonal Info:
Jack Link’s website

-Tony

 

---